Gucci was founded in Florence in 1921 by Guccio Gucci, who combined the craftsmanship of Tuscan leather goods with a taste for travel and international elegance. The double G, the horsebit and the Web stripe have over time become symbols recognized throughout the world.

Today the Maison is entering a new creative phase under the direction of Demna, who since 2025 has been reinterpreting the Gucci imagery with a contemporary eye, also reflected in the eyewear collection.