Gucci was founded in Florence in 1921 by Guccio Gucci, who combined the craftsmanship of Tuscan leather goods with a taste for travel and international elegance. Over time, the double G, the horsebit, and the web stripe have become globally recognized symbols.

Today, the Maison is experiencing a new creative phase under the direction of Demna, who since 2025 has been reinterpreting the Gucci aesthetic with a contemporary perspective, which is also reflected in the eyewear collection.