The Maison's story begins with Adele and Edoardo Fendi and their first handbag boutique, opened in Rome in 1925, soon followed by a fur atelier. Elegance, craftsmanship, innovation and style became symbols of the Maison, shaped by the artistic direction of Karl Lagerfeld from 1965 to 2019.

Today the Maison is synonymous with quality, tradition, experimentation and creativity, thanks to the vision of Silvia Venturini Fendi for the men's collections and Kim Jones for the women's, which is also reflected in the eyewear collection.